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The Free SEO Checklist

The exact SEO fundamentals every small business should have in place — distilled into a one-page checklist you can run through in an afternoon.

What's inside the one-pager

Eight fundamentals every small business should be able to check off. Each one is short, actionable, and the kind of work that compounds — do them once, and they keep paying off.

Want the full breakdown? Read the SEO fundamentals guide, the local SEO playbook, or our DIY link building guide.

  1. Claim & complete your Google Business Profile (every field, photos, weekly posts).
  2. Submit your sitemap and verify indexing in Google Search Console.
  3. Run a PageSpeed Insights audit and fix anything scoring below 70 on mobile.
  4. Achieve NAP consistency across your top 6 directories (GBP, Yelp, Facebook, BBB, chamber, industry-specific).
  5. Ship one piece of "answer a real customer question" content per month.
  6. Request a review from every happy customer within 48 hours of the job.
  7. Build one local-citation link per quarter (chamber, association, community sponsor).
  8. Audit your top 5 landing pages for mobile usability once a quarter.

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